Everyone knows that a slow site can damage your reputation if it's slow to load. We hope this guide will show you several ways to increase your speed and make your website faster. The steps listed below generally increase your website speed from 50%-80% and you'll definately notice the difference.
Typically as your website grows you generally start to notice the difference, especially if you are using a lot of images, video and content. It's worth revisiting your site and making the steps we've provided to be favoured more by search engines, gain more traffic and your website performing at its best.
Keep your site updated
One of the most important things to do is to keep your website up to date. This only adds small amount of speed to your website but its important to keep updated to iron out any bugs and fixes that can slow your website.
WordPress updates include bug fixes and patches to protect your site from new-found vulnerabilities. Don’t put off updating your site to the latest CMS version, PHP version or whatever update may be due. As soon as an update becomes available, check your site's compatibility and make the switch.
They is two ways to provide automatic updates. If you are using Softaculous you can tick to enable the automatic updates
or your second option is you can install the WordPress automatic updates plugin by locating to your plugins and typing in "WP Automatic Updates" in the search bar. Click install then activate and configure WPAU to automatically update when updates become available.
Compress Your Images
More websites are using images with their website to make it look more creative. We all like to use high-resolution images to make it look at its best but this is also where it can have a significant impact on your site speed.
If you are using high-resolution images we recommend converting then to either PNG of JPEG format by simply opening them in paint and saving as the new file format.
the second and faster option is by using WP Smush. This is a great plugin where it compresses your images for you! It's 100% free and optimizes your images for best performance.
Another alternative should wish to use an online alternative is to use Image Optimizer. This webpage allows you to upload your images and adjust size as required. They also include a free download programme on the site to manage your images.
cPanel's Optimize Your Website
cPanel's is probably the easiest way of optimizing your website and is compressed using Apache (2.0 and 2.2). The types of content to be compressed are specified by MIME type. Your hosting provider needs to have Apache’s mod_deflate enabled on the server for it function correctly.
Compress Using GZIP
The majority of big sites use GZIP. This can be a very effective tool for smaller and big sites that use images, content and video within their pages. You can check if you your website is GZIP enabled by checking using the GZIP checker tool.
If your website is already gzipped then great but if you are not then here's a few plugins that will help. Firstly is the check and enable gzip compression plugin which is simple and alerts you on your dashboard if gzip is not enabled.
If you are looking for something a little bit more advanced where you can choose what is compressed we recommend w3 total cache. This plugin has some great features and over 1 million downloads helping users boost their websites speed. This plugin also has some great features including minify which reduces CSS and JS files, caching your database, caching over CDN (content delivery network) and enabling fragment caching. Most you don't need to know much of the jargon as its cached automatically but for the nerds you also have the option of setting how long to keep cache and how frequently expired cache data is removed. Overall a great plugin!
Don't forget once you have enabled gzip on your website to test and confirm using the gzip checker.
Check For Broken Links
As you website gets bigger and older broken links can appear. What Are broken links? Links are what you take you to either one part of the website to another or to an external website. Broken links can happen either if a domain doesn't exist anymore, they have changed the page URL or they have deleted the page, so at anytime so its always best to check. WordPress include a simple but effective plugin called "Broken Link Checker" which scan your website for any broken links and notifies you should they be any. We recommend using this if you have a larger site at least once a month to update your website as required.
Use A CDN
A CDN (Content Delivery Network) helps to cache your website on multiple servers which are geographically distributed to provide fast delivery of Internet content. A CDN also has many advantages including
Improving Website Load Times - By distributing content closer to website visitors by using a nearby CDN server (among other optimizations), visitors experience faster page loading times. As visitors are more inclined to click away from a slow-loading site, a CDN can reduce bounce rates and increase the amount of time that people spend on the site. In other words, a faster a website means more visitors will stay and stick around longer.
Reduced Bandwidth Costs - Bandwidth consumption costs for website hosting is a primary expense for websites. Through caching and other optimizations, CDNs are able to reduce the amount of data an origin server must provide, thus reducing hosting costs for website owners.
Improved Website Security - Although our server is hardened and secure a CDN may improve security by providing DDoS mitigation, improvements to security certificates, and other optimisations
We recommend using CloudFlare which is a free CDN that can provide faster loading times for your website. To add this to your website simply signup on their website and specify which domain you'd like to add.
On the page configuration page the clouds highlighted in orange show which you want to CloudFlare, this can be toggled on and of as required, if you are unsure which to add on Cloudflares CDN only enable your A records.
Once you have selected the options you need to add your new name servers which CloudFlare has provided, enter these at your domains registrar. These will typically be in your domains DNS settings but we can also do this for you if you are unsure by submitting a ticket.
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Slow website? Here’s our guide to speed up your WordPress website upto 80%. Your website can also be optimized in cPanel.